Salesforce , a prominent enterprise technology company in the tech industry, is establishing an artificial intelligence hub in London, underscoring its bullish outlook on the U.K. as a pivotal global tech center.
The U.S.-based software giant announced on Thursday plans to inaugurate a state-of-the-art facility spanning over 40,000 square feet at London’s Blue Fin building, capable of accommodating more than 300 individuals. This initiative aims to foster collaboration among technology firms, AI experts, Salesforce partners, and customers in the tech industry, while also serving as a hub for AI training and upskilling programs.
Salesforce anticipates that the AI center will contribute to the creation of 500,000 AI-related jobs across the U.K. The center is set to officially open on June 18 with an inaugural event aimed at training over 100 developers.
According to Salesforce, this center marks the first of many such facilities worldwide and will bolster its operations in the U.K. and Ireland. Zahra Bahrololoumi, CEO of Salesforce U.K. and Ireland, will spearhead the initiative.
The announcement was made during the Salesforce World Tour event at London Excel, which attracted more than 17,500 delegates and customers from leading companies including Aston Martin, McLaren, Just Eat Takeaway, and John Lewis.
“In establishing Salesforce’s flagship AI center in London, we are reaffirming our commitment to our customers and partners in the AI space,” stated Zahra Bahrololoumi.
The AI center is a key component of Salesforce’s extensive $4 billion commitment to the U.K., spread over five years beginning in 2023. Moreover, Salesforce Ventures has funneled over $200 million into U.K. startups, supporting cutting-edge companies like AutoGen AI, a bid-writing platform, and Eleven Labs, which specializes in AI-driven text-to-speech and voice generation technologies.
However, Salesforce’s recent financial performance has been mixed. Despite reporting a first-quarter revenue of $9.13 billion, marking an 11% increase year-over-year, the figures fell short of analyst expectations. The company also adjusted its earnings guidance for the current quarter to $2.34 to $2.36 per share, below the anticipated $2.40 per share.
The establishment of the AI center underscores Salesforce’s commitment to driving technological advancement and economic growth in the U.K., despite recent financial challenges.
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